Category Archives: Asheville Black Business

My Newly Discovered Asheville ROOTS!

I have been researching my family’s history for over thirty years, but it wasn’t until two weeks ago that I discovered a family history connection to Asheville. My maiden name is Gwyn, and my earliest known direct paternal ancestor was a man named Melon Gwyn. He was born in about 1850 in Surry County, NC, a likely slave of the Gwyn family. The earliest record I have found of him was from his marriage in 1873 to Martha Headspeth, whose parents Richard Headspeth and Lucy Fowler were both free as early as 1840. Melon’s mother’s name was listed as Sela or Cila Gwyn, and his father’s name was left blank, which in my experience with other family members from this period often means that the father was a white man known to the family, but left unidentified publicly.

Many people assume that the last name their ancestor carries is the name of their last slave owner. This is actually not quite correct. I don’t have any large statistical studies about the percentages, but I have seen in my own family that often an earlier slave owner’s name was chosen. (For more on this subject, please read historian Melvin Collier’s blog post Roots Revealed) Another assumption many families make when researching their African American family history, especially about their very light skinned or mulato ancestors, is that the slave owner is the assumed father. The sad truth is that slave women were powerless against nearly any white man in their presence. Although there are certainly many slave owners who fathered children with their slaves, in some cases the father is another relative of the slaveowner, an overseer, a neighbor, or another slave. For example, the oral history on one of my grandmother’s ancestors was that a Sanders slave owner was the father of my great great great grandmother, Phoebe Sanders. The paper records have revealed that her father was another slave by the name of Richard Porter, her mother was a slave named Esther Austin, and the Phoebe was owned at different times by families named Sanders, Trigg and Kincannon and had been known in the community through her connection with each of them. A photo of Phoebe’s half sister Rachel, another of Richard Porter’s daughters shows her to be a very light skinned black woman, and both of her parents were slaves as well. Her parents were very likely of mixed race, and I hope that someday DNA will give me more answers about that. (Side note: Oral history also said that we had Native American roots on several lines on my father’s side of the family. The DNA answer is NO!)

Rachel Porter Songer, born into slavery, the daughter of slaves. She was the half sister of my GGG Grandmother, Phoebe Porter Sales.

Rachel Porter Songer, born into slavery, the daughter of slaves. She was the half sister of my GGG Grandmother, Phoebe Porter Sales.

Back to Melon… I also had made assumptions about his slave holding family and his parents. Although I do not have a photo of Melon, I have several photos of Melon’s son James, (my great grandfather.) I believe it is very likely that Melon’s father was a white man. This is a photo of two of Melon’s sons, James and his unidentified brother.

James Gwyn with an unidentified brother, about 1908

James Gwyn (left) with an unidentified brother, about 1908

I long suspected that Melon’s father might have been James Gwyn, part of a large family of Gwyns in Virginia, North Carolina & Tennessee who owned hundreds of slaves between them. Research into slaveholder James Gwyn’s family revealed names that were also part of my own family: James Gwyn has brothers named Hugh and Richard, and a son named Walter. Melon Gwyn named his eldest son Hugh Richard, and two other sons Walter and James.  I was able to read James Gwyn’s plantation diary and many family papers of his because they were donated to the UNC Chapel Hill library. He permitted his slaves to be baptized and married, and while he wrote about them in a very paternalistic way, nothing I read gave me a notion about him fathering children among them. Of course, I can’t imagine that is something a slave owner would write about… In the end, however, DNA testing might have answered that question for me. None of our DNA matches has the name Gwyn in their family trees, but several have the names Martin and Dowell, two families living nearby and very closely associated with James Gwyn’s family.

My new find in Asheville, however, has given me more reasons to suspect a very close relationship between James Gwyn’s family and Melon’s family. I was never able to find reference to Melon or his mother Sela in any of James Gwyn’s family papers or in any other written record until his marriage in 1873 in Surry County, NC. In 1880, Melon lived with his wife Martha and their four sons in Watauga Township, NC. He worked as a farmer and both he and his wife were able to read and write. In 1900, he and Mattie are listed with their ten children in Cranberry, Mitchell Co., NC. He worked as a day laborer and owned his home free (no mortgage payment). In 1910, Martha is listed as a widow and she and her children were living in Pittsburgh, PA. I recently learned that two of her sons died that year, Edward on April 10th and Charlie less than two weeks later on the day of the census, April 26, 1910, both of pneumonia. Melon’s history after 1900 and the date of his death were a mystery to me.

Then, two weeks ago, while searching, a search result came up for Melon Gwyn in the 1904 Asheville City Directory. After over twenty years, the shock of finding him here in Asheville still hasn’t worn off!

1904 Gwyn Melon Directory Restaurant

1904 Asheville City Directory, Hill Directory Company

Also listed on the page were three of his sons: Edward, Richard and Walter. A few days after making this discovery, I was able to find two newspaper articles referencing Melon.

Lenoir Topic, Jun 9, 1886

Lenoir Topic, Jun 9, 1886

A year later at the bottom of an article about Blowing Rock’s Watauga Hotel there was this:

Lenoir Topic. May 25, 1887

Lenoir Topic. May 25, 1887

I was surprised that less than a year after being arrested for breaking and entering, a black man was recognized in the newspaper and hired for a job with some prestige. I found myself wondering if he had some kind of help or community connection. I looked more closely at another Gwyn whose name I kept coming across here in Asheville, Walter B. Gwyn. Walter’s papers from 1891 to 1897 have been donated to the Ramsey Library and many are online and transcribed. From Ramsey Library:

Walter B. Gwyn, a native North Carolinian, was raised in Wilkes County. Green Hill Plantation, the family home, was later occupied by Walter’s brother, James Gwyn and family, his sister, Mary and his mother. A lawyer by trade, Gwyn worked most of his career in Asheville…

Walter B. Gwyn was the son of the slaveholder James Gwyn. Melon arrived here in Asheville shortly after Walter came here. I learned from Walter Gwyn’s papers that he was also in Blowing Rock at the time the Melon was hired at the restaurant. Of course, these might be just coincidences, but at this point I’m having trouble believing in coincidences.

A correction in the back of the city directory says that 9 Eagle St. should be listed as 10 Eagle Street. A detail of the 1907 Sanborn Fire map shows 10 Eagle second from the top left (YMI is the building in the bottom right.

Detail of 1907 Sanborn Fire Insurance Map of Asheville

Detail of 1907 Sanborn Fire Insurance Map of Asheville

8 Eagle St was a barber shop, and today is the location for Smooth’s DO Drop In barbershop. Below is the location as it appeared in the 1950’s. Melon’s restaurant would have been to the right of the Billiards sign.

Image L382-DS from Pack Library’s North Carolina Collection

This discovery has given me a new sense of connection to Asheville. I think of my work in studying the history of the Eagle & Market Street business district, and in helping to promote Asheville’s locally owned black businesses and I have to think Melon Gwyn would have been proud and truly amazed at the path that led me to this place. I’m so grateful to call Asheville home, and now part of me feels that all along Asheville was calling me home.

Minority Enterprise Development of WNC

Very often when I am out around town passing out business cards to share the site with people I meet, I am asked about business resources. I’m very encouraged by the positive responses I get from the community, but also feel that there is a lot of unmet need or perhaps a feeling from many people that they want help with starting a business but don’t know where to begin.

I know that as an entrepreneur there is something to be said for knowing how to use Google, get out to the library, and know how to find information when you need it. I’m sure there are people think that those who are unable simply help themselves aren’t cut out for running their own businesses. At the same time, there are plenty of people who may not be on the cutting edge as far as their grasp of new technology, but who have a wealth of experience and value to contribute in other ways – they just need a little help getting there.

With that in mind, I’m sharing this link to the list of small business and entrepreneur resources produced by Minority Enterprise’s MED Week Committee. This is just one of many resources produced by several groups available to to assist Asheville’s community of entrepreneurs and small business owners.

6th Annual WNC Business Assistance Directory

Our business directory now includes 103 black-owned businesses (in addition to 30 Churches & Congregations and 23 Community Groups  that serve the black community). Some of these are well-established, successful businesses, while others are fledgling businesses, perhaps financed by someone working another full time job while they struggle to get things started. It is my hope that at some point, these businesses might get together, use  power in numbers to purchase ad space, hire training consultants, whatever might serve to improve the success rate and profitability of these businesses that bring so much more back to the African American community when they excel.

Crossroads – a look at Asheville’s historic black neighborhoods

In the Fall of 2010, the North Carolina Humanities Council published Crossroads, which took a close look at East End, South Side, Stumptown and Hill Street & Burton Street. These were once thriving communities, often built around areas where during segregation African Americans of Asheville lived in small areas with local churches, schools, and businesses and community organizations.

Asheville was one of many cities across the United States that participated in urban renewal, part of a national effort during the 1950s through the 1970s
to improve so-called blighted areas of cities. in theory, urban renewal would enhance the landscape of cities and provide displaced residents model housing. in practice, however, many rich and vibrant communities of color were flattened throughout the United States. replacing these neighborhoods were wide roadways, highways, and new multi-story build- ings. residents, some of whom were homeowners, were either relegated to substandard public housing or forced to relocate elsewhere. (Page 1, Crossroads)

As we look at Asheville today and seek answers to how we got here and how we must move forward, we can’t help but look at the trauma caused to the black community by the forced removal of these neighborhoods. We can’t go back in time, nor would we want to go back to the days of segregation. Desegregation removed painful barriers to upward mobility, even as it took away a built-in customer base for many black businesses. While we don’t have some of the same thriving neighborhoods that once were part of Asheville, we now have new and powerful tools for networking and can “vote with our dollars” to support Asheville’s black businesses.

If you aren’t familiar with this history, please read Crossroads, and learn about the amazing history of Asheville’s black citizens.

YMI Dickson-Stephens Leadership Institute

From the YMI Cultural Center:

Asheville,N.C. – The YMI Cultural Center announced today its release of The Dickson-Stephens Leadership Institute. Named for Mr. Issac Dickson and Dr. Edward Stephens, who were the founders of the YMI, DSLI is a 10- week leadership cohort program that addresses the personal, cultural, civic and professional needs of emerging African American leaders in Asheville City and Buncombe County. Through the Institute, DSLI works to build a group of transformative African American leaders who hold a lifelong commitment to create lasting change in the African American community.

About The YMI Cultural Center
The YMI opened its doors in 1893 as the Young Men’s Institute. The institute was erected as a location for black men to improve their moral fiber through self- governance. The targeted areas were: education, economics and entrepreneurship. The YMI Cultural Center continues to focus on these areas some 120 years later through smart partnerships through exhibitions, lectures, collaborative class offerings, income tax assistance for low income citizens and asset management resources. For more information, please visit The YMI Cultural Center website:

About The Dickson-Stephens Leadership Institute

The Dickson-Stephens Leadership Institute will equip African-American professionals, ages 22-35, with the necessary skills to make positive transformations in their schools, communities, and society.  Through this program, participants will gain skills in leadership development, resiliency, cultural competence, and will develop stronger levels of self-esteem and a positive identity. Session one begins January 2014.

To learn more of the Young African American Leaders Institute please contact the Program Director:

Dr. Lamar Hylton or
Sharon K. West, Chair of the YMI Board of Directors


Check out today’s story about Ujamaa Freedom Market in the Citizen Times.

Officially founded at the beginning of 2013, the business is a worker-owned cooperative mobile market designed to provide fresh local produce, healthy prepared foods and other household necessities in communities throughout Asheville on a weekly basis, focusing particularly on communities experiencing poverty and so-called “food deserts.”

Black Pages of Asheville

Thanks to Mr. Thomas Joyce, of Smooth’s DO Drop In for giving me this Black Pages directory from 2005. The Black Pages of Asheville was published by DSI Black Pages, who ran a website and published a directory that covered not only Asheville/WNC, but also Orlando/Lakeland & the Tampa Bay area. In looking through the ads and the directory I didn’t see any designation for black owned businesses, but there certainly are several. It’s a great snapshot of Asheville businesses at the time, and it’s a nice piece of history to be able to share.

Black Pages

It’s about connection…

This site was formed to support connectivity between members of Asheville’s African American Community and to support our locally owned businesses, professionals and community happenings. The site includes activities and events, and a directory of Black-owned businesses, professionals, service providers and clubs.  In addition, we have articles about Asheville’s African American history, and links to other sites that document and celebrate our past.

We have a Facebook Group to encourage communication and sharing as well. Join us!

Sasha Mitchell, Editor